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Cohort Analysis - Dashboard Walkthrough
Cohort Analysis - Dashboard Walkthrough

What is the Cohort Analysis and how do you use it?

Rael Cline avatar
Written by Rael Cline
Updated over 2 years ago

In this video Rael takes you through some examples of how to use the Cohort Analysis dashboard, including examples of how you can really get the best out of this tool.


โ€‹00:00 Intro to Cohort Analysis dashboard

01:22 Summary table - Customer Lifetime Value, Break-even ACoS

05:07 Cohorts explained

06:03 Questions you can ask about your cohorts

07:35 Measuring impact of future changes

08:46 Overview of tabs - Accumulated Profits, Accumulated Sales & Returning Customers %

11:26 Using Purchase Interval data with Cohort Analysis to compare cohorts

12:32 Ad Spend and Customer Acquisition Cost explained

Transcript coming soon

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