In this video Rael takes you through some examples of how to use the Cohort Analysis dashboard, including examples of how you can really get the best out of this tool.
00:00 Intro to Cohort Analysis dashboard
01:22 Summary table - Customer Lifetime Value, Break-even ACoS
05:07 Cohorts explained
06:03 Questions you can ask about your cohorts
07:35 Measuring impact of future changes
08:46 Overview of tabs - Accumulated Profits, Accumulated Sales & Returning Customers %
11:26 Using Purchase Interval data with Cohort Analysis to compare cohorts
12:32 Ad Spend and Customer Acquisition Cost explained
Transcript coming soon